Post by account_disabled on Jan 8, 2024 20:43:14 GMT -6
Trends Shaping Retail and Fashion Martech in Reading time about min Retail and fashion brands are undergoing rapid change with significant implications for their marketing technology. Heres what we can expect this year. appears to be shaping up to be an interesting one particularly for marketers in the retail and fashion sphere. With certain developments reaching a peak and new difficulties arising technology needs to be front and center of all things marketing now more than ever. With this in mind lets take a closer look at four trends that will bring change to retail and fashion martech in the coming months.
Hyper Personalization Becomes the Expectation The Country Email List Pendulum Stays Firmly on the Existing Customers Side Social Commerce Is Going Mainstream From the Metaverse Back to Reality HyperPersonalization Becomes the Expectation Its certainly nothing new that consumers want to be treated as individuals. Impersonal bulk emails and recommendations completely at odds with our tastes and preferences are not likely to motivate us to shop much less become loyal longterm customers. In light of this retailers and fashion brands have been striving to go beyond the onesizefitsall approach in marketing in recent years and provide customers with a more personalized experience based on the demographic data they hold on their customers such as name birthday or location.
As a result consumers are increasingly demanding more personalization throughout the customer journey and companies need to follow suit. Employing a more advanced form of personalization however requires you to use more intricate data. This includes both first party data such as consumers browsing activities purchasing behavior active time data consumers are sharing intentionally and proactively with your brand. Take for example customers who put one or more articles in their virtual shopping cart but abandon it before making the purchase. While you cant know for sure what stopped them leaving products in the cart gives you an opening why not send these.
Hyper Personalization Becomes the Expectation The Country Email List Pendulum Stays Firmly on the Existing Customers Side Social Commerce Is Going Mainstream From the Metaverse Back to Reality HyperPersonalization Becomes the Expectation Its certainly nothing new that consumers want to be treated as individuals. Impersonal bulk emails and recommendations completely at odds with our tastes and preferences are not likely to motivate us to shop much less become loyal longterm customers. In light of this retailers and fashion brands have been striving to go beyond the onesizefitsall approach in marketing in recent years and provide customers with a more personalized experience based on the demographic data they hold on their customers such as name birthday or location.
As a result consumers are increasingly demanding more personalization throughout the customer journey and companies need to follow suit. Employing a more advanced form of personalization however requires you to use more intricate data. This includes both first party data such as consumers browsing activities purchasing behavior active time data consumers are sharing intentionally and proactively with your brand. Take for example customers who put one or more articles in their virtual shopping cart but abandon it before making the purchase. While you cant know for sure what stopped them leaving products in the cart gives you an opening why not send these.