Post by account_disabled on Feb 20, 2024 0:59:54 GMT -6
Around the world, the year 2020 has been an unsettling time and a period of change that has forced us all to stop and reflect. Little by little the world is putting itself back together, but... what will this brave new world be like? The pandemic has undoubtedly increased environmental awareness, making people more aware of how they consume and the lasting impact their actions have on the planet. With 2020 changing people's green habits, conscious consumer experts share their insights on what organisms can do to drive conversations with sustainability, explaining why this year has given organisms a new blueprint for a positive change. What should stay and what should go Trewin Restorick, founder and chief executive of Hubbub UK , an environmental behavior change charity, stressed: The world has changed since COVID-19. Organisms must decide which parts should go and which should stay, and then accelerate the good parts. Agencies need to use this pandemic to speed up the bad stuff out and the good stuff in.
Trewin Restorick, Founder and CEO of Hubbub UK . He also says COVID-19 was a forced deep breath for the country and research shows people don't want to go back to the old normal. We put Swansea and Edinburgh last year after Europe Cell Phone Number List the success of #LeedsByExample . The three city-wide recycling on-the-go campaigns saw 2.1M materials put back #InTheLoop by locals in the trial periods alone. Find out what we learne And so brands and agencies have suddenly realized that they have to put people at the center of their purposeful strategy. They have suddenly realized the impact that an unexpected risk has on their business. Trewin Restorick, Founder and CEO of Hubbub UK . Redefining “sustainability” For her part, Leila Fataar, founder of Platform 13, says that we have to look at this from both an environmental and social point of view. It cannot be one thing without the other, since they impact each other. We need to redefine sustainability to include all of these things. And so everyone is thinking about the people and the planet.
Leila Fataar, founder of Platform 13. He explains that the Black Lives Matter protests opened people to the idea of learning. We have this new opening to receive information. And that recognition of people's roles within that, subconsciously or not, is massive because that will impact the way we're working. Brands are not brands with other people in them. That's what people don't understand. They look at brands as this type of personality, but it's the people who make it whatever, and that's really important. Leila Fataar, founder of Platform 13 It's not going to happen overnight. It should be noted that this is a long-term process of change. It requires true clarity of vision and knowledge of where you are going. It is not a tactic or a campaign. Tom Stancliffe, co-founder of Tribe Performance Nutrition , says the pandemic has offered an opportunity to overcome the madness and reimagine how we want things to look. Let's choose a date one year in the future. How do we want them to look then? How can we be better and use this as a strategic period to rethink how we are going to see the other side of this? The big question is how you reposition yourself in that period and use the opportunities to be more strategic and implement new strategies. Tom Stancliffe, co-founder of Tribe Performance Nutrition . Are you in your comfort zone? Alice Salisbury, co-founder of consultancy InklingCC, says COVID-19 has forced us all to spend a lot of time alone and become comfortable with ourselves in order to survive, and that agencies need to have confidence that they are making decisions that they would make for themselves. themselves.