Post by account_disabled on Feb 22, 2024 0:52:25 GMT -6
The clients. For example we often test to see how removing different elements and offers from a clients homepage affects their conversion rates this is called existence testing. Existence testing is one of the easiest fastest ways to discover what is distracting from conversions and what is helping conversions. If you remove something from your page and conversion rates go down that item is helpful to the conversion process. If you remove something and conversion rates go up Bingo You found a distraction. The GIF below shows you how this works.
Essentially you just remove a page element and then see America Mobile Number List which version of the page performs better. Easy enough right For this particular client we tested to see how removing different elements from their home page would affect their revenue. As it turned out of the elements were actually decreasing their revenue By eliminating those elements during our test their revenuepervisit RPV increased by . Why Well once again we discovered things that were diversions to the user experience as it turns out the diversions were other products. If youre curious to see how different page or site elements affect your conversion rate existence testing can be a great way to go. Simply create a page variant without the element in question and see what happens.
Anxiety Ever have that moment when youre driving a car and you suddenly get hit by a huge gust of wind What happens to your heart rate Now imagine youre piloting a multibillion dollar rocket Whether youre in the drivers seat or an office chair anxiety is never a good thing. Unfortunately when it comes to your site people are already in a state of high alert. Anything that adds to their stress level clicking on something that isnt clickable feeling confused or swindled may lead to you losing a customer. Of course anxietyinducing elements on a website are typically more subtle than hurricaneforce winds on launch day. It might.
Essentially you just remove a page element and then see America Mobile Number List which version of the page performs better. Easy enough right For this particular client we tested to see how removing different elements from their home page would affect their revenue. As it turned out of the elements were actually decreasing their revenue By eliminating those elements during our test their revenuepervisit RPV increased by . Why Well once again we discovered things that were diversions to the user experience as it turns out the diversions were other products. If youre curious to see how different page or site elements affect your conversion rate existence testing can be a great way to go. Simply create a page variant without the element in question and see what happens.
Anxiety Ever have that moment when youre driving a car and you suddenly get hit by a huge gust of wind What happens to your heart rate Now imagine youre piloting a multibillion dollar rocket Whether youre in the drivers seat or an office chair anxiety is never a good thing. Unfortunately when it comes to your site people are already in a state of high alert. Anything that adds to their stress level clicking on something that isnt clickable feeling confused or swindled may lead to you losing a customer. Of course anxietyinducing elements on a website are typically more subtle than hurricaneforce winds on launch day. It might.