Post by account_disabled on Mar 5, 2024 4:13:55 GMT -6
Talent is one of the most precious assets, and finding it can be an odyssey. A term whose meaning goes beyond what we conceive (or conceived). In the digital age, being able to stand out from the crowd and ephemerality makes all the difference. For this reason, companies invest more time than ever to find it. Because having talent on our staff is synonymous with success. It is said that reputation is the asset to attract new clients. However, it is not our only purpose. The image we project directly influences everyone who works with us. This is where employer branding comes in, the brand as an employer : our best recruiter. Are we following? What is employer branding? What do we mean by a brand that recruits? The meaning of employer branding is nothing more than the brand as an employer. What image does your brand have in the eyes of your employees? And those to come? This branding strategy gives us the answers. Employer branding is responsible for maintaining and promoting a good reputation for our brand . Not only for the people who already work with us, but it is also responsible for awakening the desire of our future employees , who wish to be part of our team. All for the search for the best talent. Our goal is to position ourselves, so we manage to attract the best matches for the brand.
Although it seems like a topic that belongs exclusively to labor relations, it is much closer to communication and marketing. We discover what we can contribute to employees. If we clearly and concisely reflect our value proposition, we attract talent , and with it many candidates. Also, we build loyalty with everyone who works with us. That is why the definition of employer branding explores these two facets: internal and external reputation. Our identity (to become an employer brand) is reflected in all our activity. And even more so when the professionals Industry Email List who want to bet on us have all the means to get to know us. Not only the opinions of people who have worked years before are useful. Nowadays, through social networks , websites and all possible platforms, our future employees are knowledgeable about more than we think and they know in advance if they are interested in being part of the team. Are there more advantages? This is just the first step of many for all types of businesses. What is the origin of the concept “employer branding”? Where does this idea of employer branding come from? Although the definition of employer branding was officially born in the 90s, this is not the origin of its meaning. Branding was initially aimed at customers; It's what we all know, right? However, there was a turning point when HR departments began to adopt marketing strategies.
This is when you consider what potential candidates think of the company, or what drives someone to work for your company and not another. Why do employees decide to stay at their jobs? We go back to 1960, United States. Year when in a hospital they found the crux of the matter. They demonstrated thanks to a study that the work space and environment had a direct influence on retaining the best staff. This marked the beginning of a concern on the part of companies to incorporate this type of practices, more focused on future candidates and taking care of their image among their workers. Today, this thought is more present than ever in all types of companies, whether you are a large or small company. Are employer branding and personal brand synonyms? If personal branding is the management of oneself as a brand (also how other people perceive you) , it is not that far from the definition of employer branding. We could say that the employer brand is the adaptation of the personal brand, but in a company or workplace. Thanks to personal branding, we identify and communicate the important characteristics of a person , as well as our weak points that we must work on to be relevant in a competitive, saturated and changing environment. Let's transfer it to a company, beyond the global brand.
Although it seems like a topic that belongs exclusively to labor relations, it is much closer to communication and marketing. We discover what we can contribute to employees. If we clearly and concisely reflect our value proposition, we attract talent , and with it many candidates. Also, we build loyalty with everyone who works with us. That is why the definition of employer branding explores these two facets: internal and external reputation. Our identity (to become an employer brand) is reflected in all our activity. And even more so when the professionals Industry Email List who want to bet on us have all the means to get to know us. Not only the opinions of people who have worked years before are useful. Nowadays, through social networks , websites and all possible platforms, our future employees are knowledgeable about more than we think and they know in advance if they are interested in being part of the team. Are there more advantages? This is just the first step of many for all types of businesses. What is the origin of the concept “employer branding”? Where does this idea of employer branding come from? Although the definition of employer branding was officially born in the 90s, this is not the origin of its meaning. Branding was initially aimed at customers; It's what we all know, right? However, there was a turning point when HR departments began to adopt marketing strategies.
This is when you consider what potential candidates think of the company, or what drives someone to work for your company and not another. Why do employees decide to stay at their jobs? We go back to 1960, United States. Year when in a hospital they found the crux of the matter. They demonstrated thanks to a study that the work space and environment had a direct influence on retaining the best staff. This marked the beginning of a concern on the part of companies to incorporate this type of practices, more focused on future candidates and taking care of their image among their workers. Today, this thought is more present than ever in all types of companies, whether you are a large or small company. Are employer branding and personal brand synonyms? If personal branding is the management of oneself as a brand (also how other people perceive you) , it is not that far from the definition of employer branding. We could say that the employer brand is the adaptation of the personal brand, but in a company or workplace. Thanks to personal branding, we identify and communicate the important characteristics of a person , as well as our weak points that we must work on to be relevant in a competitive, saturated and changing environment. Let's transfer it to a company, beyond the global brand.